Project-space “White Sphere” 
Ukrainian designers at Paris Design Week 2019 


Ivanka Borodina
Vazon. Bogilo.project


At the root of the Bogilo.project, you can find the experience of an architect, designer and decorator, and its transformation into a new object as a result of her experiments and collaborations.
In its objects, the Bogilo.project reveals new metamorphoses of forms, materials, surfaces and contents. Therefore, each object “switches on” the attention, not only visual but also tactile, of the viewer: it awakens a desire to touch and explore the item with one’s fingers.
For instance, while working with gypsum, a certain feature of the material was revealed: if you do not constrain it inside a mold, then the nature of the material can dictate its own shape and design, which reminds of the natural process of formation of scales in the caves — stalactites and stalagmites.
The studio summarizes its experiments with materials in individual collections comprising household items, decor or interior accessories, in which the authors seek to achieve a symbiosis of aesthetics and functionality. Clear, versatile, graphical, tactile, structural – this is how the authors of the Bogilo.project describe their style.


Vazon is a decorative object for interior greening that performs not only its primary function (a flowerpot), but also stands out as a separate note in an interior. Vazon is a hanging flowerpot, made with the author’s technique that replicates the structure of a net. The gypsum flows over the cast, forming decorative combs and a “fringe”. Visually it seems that the net is empty and that the plant arises from void. This optical illusion is achieved by means of mirror polishing the stainless steel, from which the flower pot is made.


Ivanka Borodina is an architect and a designer, who also studied environmental psychology at the University of Warsaw. She is skilled in graphical design, design of prints for textiles, posters and murals. She is particularly interested in phenomena related to colors, light and spatial illusions, and their influence on people’s perception and mind. Ivanka experiments with simple materials, unveiling their new decorative possibilities.


Diana Kulyk
“Natural Revolution” ceramic edition


How do revolutions happen? What do they turn into? — Diana Kulyk has been seriously thinking about these questions after Ukraine’s Revolution of Dignity, which was a turning point in the nation’s history in 2014. The ceramist decided to focus her attention onto France, a country whose people have always represented a standard of Europeans’ love of freedom, and the events of May ‘68: tragic, vast and ambiguous. Revolutions have no faces. They are built on sincere and romantic motivations, while at the same time tempered with pain, pity and sorrow.
These reflections were embodied in the Natural Revolution ceramic edition. Through a triad of colors, Diana Kulyk transmits the contrast between aspirations and the price to be paid for their achievement. White color identifies people, the moving force of change, which has no specific face. Black color shows ideas and dreams embedded in words and exclamations. Red color symbolizes blood and suffering, as noble ideas confront with a cruel reality.


Diana Kulyk grew up in a bastion of Ukrainian identity in the Poltava region. Thanks to this, as she likes to say, she learnt two important theses: Ukrainian folklore culture has a great potential within the framework of a pan-European cultural family. But in order to realize this potential, culture must go beyond the heritage of the past and discover its modern identity. She believes people’s daily life gives an exact measure of their cultural development. When searching the actual face of Ukrainian culture through the traditional craft clay item, the author tries to combine antique forms with meanings of the present. The ceramist uses only techniques of hand moulding and local materials, reproducing processes that have been used for centuries.


Inna Zimina
”Sofi” make-up table


The Sofi multi-functional make-up stand came to existence thanks to the designer’s current main activity – teaching interior design and object design at the European School of Design in Kyiv. The creation of this stand was inspired by… a dress from Dior’s 2018 spring collection. This light and feminine image, laconic and simple at the same time, enchants with its combination of European sensuality and Japanese aesthetics of restraint. Sharing the same aesthetic charms and well-thought-out functionality, this make-up stand by Inna Zimina arouses the same feelings as your most beloved dress, and turns the daily routine into a true ritual of beauty. This also happens thanks to the built-in speaker systems, which today are almost a must-have in every space. After all, music can change one’s mood, perception of oneself and of the environment. So, as you wake up in the morning and start to make yourself pretty in front of the mirror, this dressing table can inspire you all kinds of transformation.


Inna Zimina
Being experienced in designing civil and residential buildings in a large design bureau, Inna Zimina was interested in designing private residential interiors. Completing projects using items from the best Italian furniture and lighting companies, admiring their design and skillful work, she gradually began to study the technology, features of object manufacturing, the history of object design and trends. Inna Zimina took a positive view of the late economic situation in Ukraine that reduced the purchasing power of customers, because it opened new potentials in the desire to create Ukrainian interior items which, by design and quality, are in line with the best European models. 


Michael Samoriz. Samoriz design
Hutsul Carving chandelier


The reproduction of carving, a traditional Hutsul folk craft (the indigenous people of the Carpathian Mountains located in the west of Ukraine), which embodies their understanding of beauty and goodness, life-affirming worldview, gives a special significance to this design object.
The nature of the Carpathian Mountains, which seems impregnated with all the life in the region, had a huge impact on the spiritual world and the aesthetic representations of the Hutsuls. The rich fantasy of these highlanders speaks out in a vivid peculiar art, in particular in wood-carving.
“I recall traveling to the Carpathians: the rocks offer a magnificent panorama of mountain ranges and peaks. But eventually talented masters would die, forests disappear, Hutsul songs go silent, mountain rivers go low, legends and customs get forgotten … It’s all painful to look at. But we can remind about the original creativity, beauty and depth of the ornaments of a “disappearing” nation “, — the designer believes.


This object has become a synthesis of traditional and contemporary worldviews. For Michael Samoriz, the designer, this chandelier is like a space satellite, which, with its antennas, broadcasts the forgotten folk crafts, thoughts and talents of past generations into the world… Therefore, this lamp by Michael Samoriz transfers in an amazing way the aesthetics of traditional craftsmanship into objects that are contemporary by their design and functionality. The lamp consists of seven wooden abat-jours (oak, ash) with ethnic ornament, mounted on a metal frame. Wooden elements are handmade.


The chandelier can be done in white and black color. Weigh is 9 kg.
Dimensions: 160 х 45 cm.


Michael Samoriz
He is an industrial designer born in Ivano-Frankivsk, graduated from the Precarpathian University with a degree in interior design in 2005. He also works as a graphic designer and creative director of the Samoriz design studio, which focus is industrial and interior design.
The studio has participated in many contests and exhibitions: Salone Satellite Moscow (2011-2012) with Millipede chair and Orb door handle concepts. Works of the studio are regularly published on foreign web sites and magazines on modern design: Dezeen, designboom, hqroom, freshome, designmilk, fubiz, detail, and yanko-design, Salon, Archidea, and Pragmatika.


Olga Selischeva and Polina Veller
“Baroque now” fashion-project


The “Baroque now” project aims to demonstrate in one collection of designer apparel a combination of two styles, totally unconnected at first glance, namely Ukrainian baroque and futuristic minimalism.
The creative collaboration of Polina Veller, fashion designer, and Olga Selischeva, graphic designer and artist, gave birth to an unexpected and expressive form of a contemporary vision of the past and the future that merge at the climax of the present time.
Baroque style has acquired special decorative features on the territory of Ukraine and is remarkable for its large number of floral ornaments. The defining features of classic Baroque, already quite colorful in this region, have acquired with due time even more volume and color. The laconic geometric form of corsets and skirts made of white plastic is complemented by hand-made luminous Ukrainian baroque paintings. The contrast is amplified by the synthetic nature of the material, on which live vegetation ornamentation is applied. Such ornamental “cries” attract even more attention, deliberately exaggerating the “underestimated” danger of the “plastic dependency” already familiar to the modern man. Designers in the project were much willing to try a combination of artistic expression on a topical matter, combining rational, technological, concise with unnecessary luxurious attributes, man-made, tactile features.


Olga Selischeva
A worthy representative of an artistic dynasty, she graduated from the Kharkiv State Academy of Design and Arts (KTADA) with a degree in Graphic Design. Then she has been a teacher at the KTADA for two years. In 2014 she studied for diploma at Ikea Bauhaus summer school in Dessau, Germany. She has been active in graphic design and painting for 20 years. She participated in more than 50 collective and personal exhibitions in Ukraine, France, Germany, Poland, Austria and Italy. The artist’s works are held in private collections in Ukraine and Poland. In art she is looking for the interaction between classical and contemporary elements, trying to experiment with form and color.
instagram: @oselischeva


Polina Veller
Polina is a Ukrainian fashion designer in the field of fashion art. She graduated from the Institute of Technologies and Design named after Mikhail Boychuk in Kyiv. She has participated in the Fashion Week in Lviv in 2012 and at the Mercedes Benz Kiev Fashion Days in 2013 and 2014, then at the Ukrainian Fashion in 2015-2019. She actively collaborates with theatrical directors and music bands, takes part in artistic collaborations. The chokers with a well-known symbol – the sea-horse – are part of the brand identity of the Polina Veller brand today.
Here is how Tony Glenville commented the collection of this young designer:
“How wonderful is it to see a designer extend the boundaries of shapes and designs, although not all her images were one hundred percent successful, it’s nice to see a bold view at things. The first three images, made from a thick fabric, reminiscent of embroidered cloth, have caused an association with vintage Balenciaga — you couldn’t get a better praise! But it’s important not to step over that thin line, beyond which something fashionable can become awkward in a bad sense. “


E-mail :
Instagram: @polina_veller (fashion-art designer)


Artem Kunytsia. Skeld Design studio
Decorative lighting set edition


“I look at the design through the prism of art”, Artem says about his works. The main source of inspiration for the designer is abstract painting. Artem fully shares the view that one of the goals of abstract art is the image of certain color combinations and geometric shapes, which cause the viewer’s sense of completeness and perfection of the composition. So, choosing between a form and a function, the designer always prefers the first, so his lights are more likely to be art objects than, indeed, light sources. Using and combining basic geometric elements — lines, circles, squares, the designer converts them into three-dimensional objects. And since selected materials (copper, marble and wood) are themselves very emphasized, the search of the very balance between materials and forms remains important.


Artem Kunytsia founded the Skeld Design studio in 2016. The main activity of the studio is creation of luminaires, which sculptural element can be considered as a strong original feature. In addition to the expressive self-asserted shapes of fixtures, this feature is emphasized by the choice of traditional sculpture materials – copper, marble and wood.
instagram @skelddesign


Valeria Vari. 
Bath and Spa “Aroma Bloom” set


Aroma Bloom is a modern set for the bathroom and spa, which gives everyday objects and processes a completely new emotional texture. After all, its aesthetics, the use of high-quality natural materials, its unusual shape can provoke new emotions and cause pleasant memories even during a routine daily procedure. According to the designer, Aroma Bloom was inspired by the spring season, when nature begins to blossom and spread the sweet fragrance of fresh buds.
Aroma Bloom set consists of a porcelain gloss stand, a porcelain bottle for soap, a steel handle and massage onyx aroma stones. Thanks to these elements and materials, this item transforms an ordinary household item into an affordable luxury object.


Valeria Vari (Valeria Malyhina) is an industrial designer with five year of experience, a master’s degree in Industrial Design from Scuola Politecnica di Design (Milan, Italy) and a Bachelor’s degree from the Kharkiv National Academy of Design and Arts, Ukraine. She is a founder of the Conferma Furniture Design brand (2019). She lives in Milan and collaborates with Italian architects and designers. Curiosity, interest, readiness to gain new experience, always provide the designer with new opportunities for collaboration and cooperation with international brands and designer colleagues from around the world.


Instagram @valeria_vari


Yurii Cegla.
Kolyhva hammock chair


The designer views Kolyhva as the embodiment of his search for harmony
with the environment and the development of his world outlook. “It is not
clear now whether I created this object, or it created me”, — Yurii Cegla
While developing a utilitarian object that could combine ease of
fabrication and use, universality, mobility, complementing the functions
of existing analogs, he created an object that began to change the
priorities of his designer’s life. “We have been complementing each other
all the time. And each time, adding some functional possibilities to the
object, I acquired new knowledge – the forgotten knowledge of the
universe… Can you remember the first nine months of your life, that is,
even before your appearance in the world? Kolyhva helped me remember them
… And this is not even a feeling of comfort, weightlessness, security,
no, everything is much deeper: that is the feeling of awareness.
Self-awareness, being aware of the surrounding world and of the harmony of
interaction. That’s what most of us have lost, and that’s what I managed
to get back, thanks to my hammock!”
Yurii is convinced that everyone is able to feel that: you just need to
sit in Kolyhva on the coast, plunge your feet in wet warm sand, and,
looking at the huge fire circle that melts into millions of water surface
glares, barely swing yourself in resonance with the rhythmic waves that
rolls over your feet. “And only when the small flame fades away, you close
your eyes and feel a light, warm breeze that whispers to your face,
suddenly that muffled voice of the universe wakes up somewhere from the
inside, and answers many accumulated questions …” – so poetically does
Yurii Cegla describe his work.
So, it seems, the goal of the designer is achieved: he did not try to
create an unusual object to assess its aesthetic qualities, but to make
easily accessible utilitarian means for restoring or achieving harmony
with our surrounding world.


Yurii Cegla.
“I’m not a designer, I’m a radio receiver, extracting the knowledge from
the information field of the universe and materializing it. I am
constantly in a search, study, and experimentation process. I have no
favorite materials and no specialization, I start a project, if there is a
condition of learning in the process of its implementation, to constantly
raise the bar” — Yurii says about himself. The designer works with wood
and metal, respecting organic materials as much as synthetic ones. He also
believes that there is no bad or poor-quality material, but simply
inappropriate use. “Each material has its original properties, if you can
find and highlight them, this will be a success” — the designer claims.


instagram @kolyhva
instagram @cegla_design


David Berezhniak, 
« Miracle de la Vie » (« Miracle of life ») furniture collection.


This concept of furniture line is designed for modern interiors and non-standard spaces. Such furniture will please young creative families with children and pets, it will add an interesting note to public areas — galleries, conceptual spaces. Elements of the collection will nicely fit in refined coffee shops and beauty salons. These furniture compositions are made up of basic modular elements: window seat with a cat bed, a TV wall cabinet for the living room or a child’s bedroom or furniture for art spaces. Many combinations of modules allow you to turn any apartment into an attractive and comfortable living space, taking into account all the needs of its inhabitants. And a public space can be transformed into an artistic and functional environment at the same time. The magic of the easily combining objects from the collection immerses you in a world of childish fantasies and dreams, when everything is possible and creativity has no limits. Free creation of your own compositions allows to show creative thinking and of course, creative action — you can endlessly move your furniture, creating as many new attractive interiors and spatial organizations as you want!
The collection comprises 8 elements: the « Aimante » credence, the “Le Début” cube cabinet, the “La Vie” dresser, the “Petite Fille” console, the “Les Jumeaux” chest of drawers, the “Noël” bedside table, the “No” bedside table, the “Deux” compound element. There are also five recommended compositional solutions for creative spaces: the “Excentrique” mobile TV drawer unit, the “Jeune Famille” wardrobe with shelves, the “Miracle de la Vie” wall cabinet for the child’s bedroom, the “Deux Filles” console for the living room, the “la Vie Pour Deux” wall cabinet for the child’s bedroom.


David Berezhniak is an object designer and a technical expert on the production of author’s and designer customized furniture, a master in the manufacture of artistic wooden products and decorative and artistic wood processing. David is a practitioner and a designer of new metal processing solutions. The combination of aesthetic looks with sophisticated technological characteristics is his main strength, which he embodied in the new “Miracle de la Vie” collection of items.


instagram @m2p_studio


Oksana Shumelda, Maryan Shumelda.  O.M. Shumelda Design & Architecture Studio. 
Vereteno bench.


The Vereteno bench (Ukrainian word for spindle) was created as a one-off interior element for one of the interior projects of the O.M. Shumelda studio. The purpose was to create an object, maximally adapted to the rhythm of modern life: simple, mobile and easy to use. It was also important to preserve the connection with the Ukrainian roots.
Most people do not pay attention to household things, and are bored with daily processes, such as the thread creation process. And in general, they do not matter about what is happening next to them. Authors believe the habit of revealing the unusual in everyday things is a very special gift of true interior designers.


Our designers trust that the spindle is a magic symbol of the universe. Its strength is contained in its rotation movement. According to ancient beliefs, this movement is of a mystical essence: structuring primitive chaos into a determined material form.


Wood, around which the thread spiral is “winding”, serves as the main material for the manufacture of Vereteno, as well as for the original ancient instrument. So, the Vereteno bench expresses the movement of rotation, the symbols of life and temporality. In the designer’s interpretation, it can be a variety of laces and ropes of both natural and artificial elastic fibers. The color of the ropes will be chosen according to the mood and the nature of the room. By modifying the configuration and creating new forms, it is possible to adapt bench modules to the space’s different needs and features. Vereteno can be used as a bench, as a stand, as a shelf or even as an interior sculpture.


O.M. Shumelda Design & Architecture Studio (Lviv) was founded by Oksana and Maryan Shumelda in 2005. The team unites creators, architects, designers, engineers and artists. The studio’s founders believe that the most successful projects are created thanks to a close collaboration between architects, designers and artists. Since the creation of the studio, more than one hundred objects of various purposes have been executed: from the design of private homes to the design of hotels, offices and public catering establishments; architectural objects made from scratch, reconstruction of houses and facades. The O.M. Shumelda Design & Architecture Studio has won many times interior awards such as the Interium, Tubadzin Design Awards International 2018, Ukrainian Urban Awards 2019, etc. The studio’s works were repeatedly published in Ukrainian and international professional editions, in particular, the studio’s projects were noted by the well-known ArchDaily web-resource.

Young Ukrainian designers on LE OFF. Paris Design Week 2018

DIFFUSION: this name reflects current state of the field of Ukrainian object design which demonstrates interpenetration of variously directed creative industries, technologies, unites traditional and newest materials. Interaction of differences, the need to come to an agreement and to find common ground, the desire to move on — that’s exactly what forms an unique ecosystem inside the exponentially developing design area. And each of its figurants inspire and stimulate each other.
Participants of the project — 10 designers conducting activities in different directions (furniture, lighting, interior decor, fashion, accessories), among which — 5 winners of All-Ukrainian competition and 5 are the most conspicuous who gets the short-list by the opinion of the international jury within the framework of the project, supported by the European Bank for Reconstruction and Development (EBRD) and is funded in the framework of EU4Business European Union initiative.

Kostiantyn Kofta, collection of leather rucksacks IMAGO. Founder of KOFTA brand — is the designer who not just create accessories. Despite the fact that man has historically used leather for thousands of years, it is Kostiantyn Kofta who discovered extraordinary opportunities in this material. The designer creates each thing in a single copy and transmits the idea of individuality. “We are created so different in shapes, colors, worldview not to wear the same exact clothes” — consider Kostiantyn. Special leather-tanning process provides the opportunity to the designer to achieve incredible results. From the effect of wood, rusting metal to the reliefs of baroque — thanks to such reality, Konstiantyn’s products are more like piece of art than accessories.
Collection which Kostiantyn will present at PDW18 exhibition calls IMAGO and impresses by reproduction of the texture and exotic colors of tropical beetles and shellfish. Imago is an adult phase of individual development of insects, last growth stage. The idea of this name is that the maturity does not mean the age. Maturity is a level of sensitivity and nature has no point of perfection.


Ihor Skrypnyk and lightings collection “MOON”.
Furniture and interior designer Ihor Skrypnyk is a co-founder of Brightmind Architects studio, among the main advantages of which — attention to details, tactile sensations, functionality and individuality. Ihor has been developing public and private spheres for 7 years, and has been working tirelessly to social projects and projects related to the development of the city and country. Despite main interior direction, he is constantly showing himself in other fields, for example, in object design. Lighting collection “MOON” is a talented brainchild of the moon’s phases change. Depending on how to wrap the illuminating part of the lamp, the effect and intensity of the lighting in the room vary from direct light to diffused, refracted from the copper surface. The “moon” can be a torchere, pendant lamp or a night lamp.


Serhii and Oleksandr Lvov, “Levantin design” studio with “KRATER” table. “Levantin design” studio produce not only peculiar own branded interior design items, but also work in with Ukrainian and foreign manufacturers. The mission of the “Levantin design” is to show that despite the lack of support of extensive manufacturing, it is possible, after all, to implement even daring ideas in Ukraine, because people with unusual view of life need them. The “Levantin design” studio took part in Ukrainian and international exhibitions and received international prize CIRRINA: DESIGN AND DESIGN INTERNATIONAL AWARD: Book of the Year Vol. 10 2017, Paris, France and won the competition “Ukrainian design: The very best of 2013”. Studio’s works has been published in “Elle Decoration”, “AD magazine”, “Domus Design”, “Салон”, “Prima interior”, “NM House”, “Pink” and etc.
At PDW2018 the “Levantin design” will demonstrate “KRATER” table. “We made a product with unique charm, with strict interesting configurations and could put it into production unchanged” — commented Serhii Lvov. Name “KRATER” is not accidental, KRATER in translation from ancient Greek means vial. In this case, the vial placed under the working surface of the table, resemble origami figure and may serve as an excellent place to relax for pets.


Velika Bogaiha ceramic design studio (Velyka Bogaiha) prefers just ornamental art in its creativity, creating original designer things for house. Basically, these are dishes and various interior décor elements. “We desire the thing to be lived, animated and inspired people in their common everyday routine. In fact, perfect design of everyday (just like) little things turns the process of use into something more conscious …”
The studio established in 2015 on enthusiasm of two creative persons trying to convey their view of life through the material. Techniques of ceramic processing used by the authors are ecological, ancient and quite rare in the present time. Among them are blackening, scalding, rubbing, milling. Ivan Ivasiuk and Marharyta Demianets will represent ceramic accessories made in blackening technique (smoking, smoke firing) at Paris Design Week. The represented collection includes combination of two materials: ceramic and wood. Wooden elements have a practical function (protecting hands from excessive heat) and decorative — as it’s an incredibly stylish combination, when two materials underlines inimitable textures of each other being so different: cold metallic iridescence of ceramic and warmth of wood!


Woolkrafts (Kyiv) brand in collaboration with Pavlo Vetrov, a three-fold winner of the most prestigious award in the field of industrial art Red Dot Awards, at PDW18 will present a series of rugs made of 100% Italian merino wool. Collection calls “MOODS”. When creating this work, the authors guided by watching humans, as everyone have different qualities. However, there are prevailing moods, so main of them were selected and embodied in rugs, as if it is a person being right here with you with own unique features. Namely, a rug “Naughty” — when you are in a playsome humor and you want some impudence. It’s playful and risky. The designer was inspired by portrait of Einstein for this rug creation and it perfectly shows this mood. The rug “Sensitive” — when you want to dream and devote yourself to the art. It is a creative nature loving to fantasize and dream, and what else always steers us to such condition, if not a rain. “Curious” rug — when you are waiting for new discoveries. It is researcher, traveler. The designer was inspired by a look out of an airplane window for creation of this rug. After all, every of us feel like a little discoverer flying to a new voyage.
Woolkraft brand has entered TOP-100 brands of Ukraine according to the FOCUS magazine (June 2018) and is famous for its cards with a map of Kyiv and collaboration with American illustrator Brendan Monrou, who is the author of drawings on main offices of Facebook, AirBnB in the Silicon Valley and other works. Every rug is always marked with “Proudly from Kyiv. Ukraine”.


Maistrenko studio of uniquely designed porcelain and ceramics
 — is a young Ukrainian brand, created by spouse of pottery designers Oleks and Olesia Maistrenko in 2013. The works of the studio reflects the worldview of the masters. Artistic value and function, expressive style and high quality, technology and inspiration by nature are harmoniously combined in every product. Highest possible personalization of a subject, exclusion of meaning “mass product”. Ceramics produced in limited edition or presented in a single quantities.
Well-known restaurateurs, designers and artists are among the customers of the studio. For example, a line of crockery and vases had been specially created for the art project of famous curator Pavlo Hudimov “Shadows of Forgotten Ancestors” that took place at “Mystetskyi Arsenal” (Kyiv city, Ukraine) in 2015. Tea-porcelain service “simple” was created by order of Lexus RX in 2017. At PDW18 Maistrenko Ceramics will represent series of cylindrical vessels “Drop”, the design of which originated from observing the geometry of nature; NEST/GNIZDO tea-set, the structure and geometry of which has been “borrowed” by the principle of birds’ nests construction; and a set for serving food consisting of two sets of dishes. All products are made of porcelain and some of them decorated with gold.


Anna Manakova — designer of items and space, student of Accademia Belle Arti di Ve-rona, artist and founder of Manako Design brand. Anna interprets design as materialization of the subconscious, all her works have such movement and energy, and deep aesthetic experience — is one of the major factors of successful product. “The way of idea starts from a point and line with further become a composition. The main thing is to quit hold of hands and listen to the heart. My receipt is to draw inspiration from natural first-sources, to create and listen to true you” — Anna tells. Furniture, lighting and ceramics are among the works of Manako Design. Anna works in “organic design” style, and her products have been recognized at competitions “Fondazione Aldo Morellato.Il mobile significativo 2015” and “Saef. Benessere Imresa 2016”.
At PDW18 Anna will demonstrate two decorative lightings-sculptures of “Ombre” series. “Ombre” is a dialogue and interconnection of the sun and female beauty, it’s turning of shadows and silhouettes into the shapes. An uniquely-designed methodology “IN-SPIREFLEX” has been invented during development of this line: the reflex of inspiration, the content of which consists in developing algorithms of creative processes, in ability to transform images and ideas into projects and shapes and items. At PDW18 will be firstly represented “INSPOREFLEX” method and will be shown all stages of items development and graphical content of the project.


Anna Hulpe — is a creative person with million ideas which she put into life under GUASH brand. GUASH — is a unique author’s jewelry and clothes, carrying philosophy of the present and created under the influence of modern world. “GUASH life started from creation of futuristic jewelry, which seemed to have come to us from distant planets, and subsequently, not less extravagant clothing jointed them. When I first demonstrated my jewelry to the wide audience, I saw how people perused them, but I could not date to wear them with my everyday clothes. So, I created clothes for jewelry. At the beginning, these were single-colored dresses with interesting fashion, made of natural fabrics, mostly black. Later there were author’s prints of handmade, embroidered on a rough fabric. Later, appeared handwork author’s prints, embroidered on a rough fabric. My cloth is for courageous creative people, for true art lovers. I am always looking for new unusual forms, I’m not afraid of experiments in the cut, using unusual fabrics and materials”.
At PDW18 Anna will represent new collection of jewelry and fashion collection “Zaplutani dumky” (“Complicated thoughts”), created on the principle of transformers. Anna was inspired by modern world for creation of this line, where a human can’t imagine oneself without social networks. It is personification of dependence on internet is hyperbolized forms of outwear conveying the dissonance of a real life and life in the internet. We can be a superstar in social networks, but in real life — lonely, to eat alone ice-cream at home wearing stretched T-shirt. Dresses are made of semi-transparent fabrics, dressed in bright fashion items (printed bright fabric is the personification of the real world, where we enjoy the sun and consider interesting all around us). Semi- transparent fabric, dressed on the print is like a pelerine of the Internet preventing us from enjoying the fullness of the world. To complete the image, a collection of art jewelry, headdresses, masks with the use of genuine computer parts, metal and glass coated in the author’s technique has been created. Guash-it’s art then can be wear.


D-ART-S (Metal Style) — is designer furniture made of metal, under the guidance of experienced interior and landscape designer Tetiana Driukova and Yurii Suslin, the founder of Metal Style company, specializing in the production of individual designer metal constructions. Every item of D-ART-S undergoes numerous strength and ergonomics tests, the main requirements for collections are style and quality. The studio has a successful experience of creative collaboration with famous Ukrainian designers sharing commitment to metal as to the material. At PDW18 represented metal chairs DEWY from designers Oleksandr and Serhii Lvov: “We were inspired by simple elements from everyday life for creation of the collection. Having wrenched them out of context and having focused attention on them, we discovered impressive sophistication and poetic to which we pay so much attention. One of the chairs of the line has a back in form of curved leaf of the tropical plant Monstera deliciosa. The combination of flowing lines with a minimum of used materials gives the collection a playful ease and at the same time maintaining a solid, well-balanced construction” — says the designers.


Kateryna Shmyhelska. Design studio of Kateryna Shmyhelska has been designing and decorating modern interiors for over 12 years, conducting author supervision and full realization of each object in Kyiv, Lviv and other cities of Ukraine and abroad. Chief designer — Kateryna Shmyhelska — considers her priorities: an individual approach to each client, sophisticated taste and special look creating a sense of comfort for the customer in projected environment. Kateryna has a great hand-on experience with foreign customers and she is constantly experimenting. All items developed by the studio are functional and decorative at the same time. For example, for the creation of a Clip Torch-hanger, which will be featured on the Paris design week, Kateryna was inspired by a usual paper clip. The author tried to look at the thing known from the childhood, from a different angle and created the image which like “play” with imagination. Clip — is the history about successful transformation of a small detail which is always near at hand, into beautiful functional subject.
Clip is made of metal, painted with powder paint and decorated with a LED lamp and decorative element made of brass.


The project is supported by the European Bank for Reconstruction and Development (EBRD) and is funded under EU4Business European Union initiative.


Sana Shevchenko
+38 067 770 07 57

Anastasiia Biletska
+38 066 848 92 33